This Cookies Policy explains how PlayaWheels.com (“we”, “us”, “our”) uses cookies and similar technologies on our website. We operate in Playa del Carmen, Mexico and serve customers internationally. By using our website, you agree to the use of cookies as described in this policy, unless you choose to disable them in your browser or via our cookie settings panel.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. They help websites function efficiently and provide information to site owners. Cookies may be “session cookies” (deleted when you close your browser) or “persistent cookies” (kept until they expire or are deleted).
2. Why We Use Cookies
PlayaWheels.com uses cookies for essential website operations, improving user experience, analyzing website traffic, personalizing content and delivering relevant ads. Cookies support key features of our rental business, such as:
- Booking functionality
- Rental contact forms
- Fraud prevention and security
- Analytics and measurement
- Marketing and retargeting (where permitted)
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are required for the website to function properly. They include:
- Security cookies
- Form submission cookies
- Session identifiers
- Navigation and rental booking functionality
You cannot disable essential cookies, as the website would not work correctly.
3.2 Analytics Cookies
Used to understand how visitors interact with our website. We use tools such as Google Analytics. These cookies help us:
- Measure traffic and performance
- Understand which pages are used the most
- Improve site speed and design
These cookies may collect anonymized IP data and device information.
3.3 Functional Cookies
These cookies allow the website to remember your preferences, such as:
- Language selection
- Form preferences
- Previously viewed rental pages
3.4 Advertising & Retargeting Cookies
With your consent, we may use advertising cookies for personalized or interest-based advertising through platforms such as:
- Meta/Facebook Ads
- Google Ads
- TikTok Ads
These cookies allow us to show relevant promotions for rentals such as electric bikes, scooters or ATVs.
3.5 Third-Party Cookies
Some cookies are placed by external partners. These include:
- Analytics platforms
- Advertising networks
- Embedded content providers
- Payment processors for secure checkout
Third-party providers may use cookies according to their own privacy policies.
4. Cookies We Commonly Use
- _ga, _gid (Google Analytics): Traffic measurement
- fbp (Meta/Facebook Pixel): Marketing and retargeting
- PHPSESSID or wp_* cookies: Session and functionality
- Stripe/MercadoPago cookies: Secure payments
Names may vary depending on tools and platform updates.
5. Legal Basis for Using Cookies
Depending on your region, our legal basis includes:
- GDPR (EU/EEA): Consent for non-essential cookies
- LFPDPPP (Mexico): Implied consent through continued use + notice
- CCPA/CPRA (California): Opt-out right for data sharing
6. Your Choices and Cookie Control
You can manage or disable cookies at any time using your browser settings. Most browsers allow you to:
- Block all cookies
- Block only third-party cookies
- Clear cookies when closing the browser
- Delete existing cookies
However, disabling essential cookies may prevent the website from functioning properly (e.g., booking or forms may fail).
6.1 Browser-Specific Instructions
- Chrome: Settings → Privacy and security → Cookies
- Safari: Preferences → Privacy
- Firefox: Options → Privacy & Security
- Edge: Settings → Cookies and site permissions
6.2 Opt-Out Tools
You can also manage advertising cookies via:
- https://adssettings.google.com
- https://www.youronlinechoices.eu
- Facebook Ad Preferences panel
7. Do We Use Cookies to Store Personal Data?
No. Cookies alone do not identify you personally. Some cookies may be linked to your user account (for functional purposes), but we do not store sensitive data inside cookies.
8. Third-Party Tracking Technologies
We may use tracking pixels, tags, scripts or local storage technologies for:
- Analytics
- Conversion tracking
- Security and fraud detection
- Marketing optimization
9. International Users
Because PlayaWheels.com serves travelers from around the world, cookies may involve cross-border data transfers, handled according to:
- GDPR Standard Contractual Clauses (SCCs)
- LFPDPPP regulations in Mexico
- CCPA/CPRA opt-out mechanisms
10. Updates to This Cookies Policy
We may update this policy from time to time to reflect legal requirements or website improvements. The latest version will always appear at the top of this page with the “Last updated” date.
11. Contact Us
If you have questions about our Cookies Policy or data practices, contact:
Email: hello@playawheels.com
Business Name: PlayaWheels.com
Location: Ave 10 Calle 14 y 14 Bis Plaza Tendenza, Centro, 77710 Playa del Carmen, Q.R.
