Welcome to PlayaWheels.com. We operate as a local rental company based in Playa del Carmen, Mexico, offering electric bikes, bicycles, scooters, ATVs, motorcycles and similar vehicles. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share and protect your information across all regions, including Mexico, the European Union, the United States, and other jurisdictions…
1. Who We Are
- Data Controller: PlayaWheels.com
- Business Address: Ave 10 Calle 14 y 14 Bis Plaza Tendenza, Centro, 77710 Playa del Carmen, Q.R.
- Operating Country: Mexico
- Contact: hello@playawheels.com
For EU/EEA users, PlayaWheels.com is the Data Controller under the GDPR. For Mexico-based users, we comply with LFPDPPP (Ley Federal de Protección de Datos Personales en Posesión de los Particulares). For California users, we comply with CCPA/CPRA.
2. What Data We Collect
We collect personal data that you voluntarily provide and data that is automatically gathered when you use our website or rental services.
2.1 Data You Provide Directly
- Name and surname
- Email address
- Phone number (including WhatsApp)
- Billing details
- Rental booking information
- Scans or photos of ID/passport or driver’s license for rental verification
- Payment-related information (we do not store credit card numbers)
- Delivery/pick-up location details
2.2 Data Collected Automatically
- IP address
- Device type, operating system and browser type
- Log files and interaction data on the website
- Cookies and tracking technologies
- Location information (approximate, based on IP)
2.3 Cookies & Tracking
We use cookies for functionality, analytics, personalization, fraud prevention and advertising. This includes Google Analytics, Facebook Pixel and similar tools.
3. Why We Collect Your Data (Legal Basis)
Depending on your region, we collect your data under one or more legal bases:
- To process your rental reservation or purchase (contract necessity)
- To verify your identity for vehicle rentals (legal requirement)
- To comply with Mexican law and tax obligations
- To communicate with you about your booking, delivery, or support request
- To improve website functionality and user experience
- To prevent fraudulent or abusive activity
4. How We Use Your Data
Your data is used for the following purposes:
- Creating and managing rental bookings
- Contacting you about your rental, delivery, or return
- Processing payments (handled by third-party processors)
- Identity verification and security checks
- Customer support
- Website analytics and performance improvement
- Legal compliance and potential dispute resolution
5. How We Store and Protect Your Data
We store your information on secure servers located in the United States.
We use technical and organizational security measures including:
- SSL encryption on all website pages
- Encrypted backups
- Restricted access to customer data
- Use of secure third-party tools and platforms
No method of transmission is 100 percent secure, but we take reasonable measures to protect your data.
6. Sharing Your Data
We do not sell your personal data.
We may share your data with trusted partners only when necessary:
- Payment processors (e.g., Stripe, PayPal, MercadoPago)
- Analytics providers (e.g., Google Analytics)
- Legal authorities if required under law
7. International Transfers
Because we serve international customers, your data may be transferred to or stored in countries outside your region. All transfers follow applicable laws:
- GDPR Standard Contractual Clauses (SCCs) for EU users
- LFPDPPP requirements for Mexican users
- CCPA rules for California residents
8. Retention Periods
We keep your data only as long as necessary for the purposes stated above:
- Rental information: up to 5 years for tax/legal purposes
- ID verification: deleted after the rental is closed, unless legally required
- Email and communication data: up to 24 months
- Analytics data: based on third-party tool settings (normally 26–38 months)
9. Your Rights
9.1 Rights Under Mexico’s LFPDPPP
You have the rights of Access, Rectification, Cancellation and Opposition (ARCO rights). You may request:
- Access to your data
- Correction of incorrect data
- Deletion of your data (when permitted)
- Objection to processing
9.2 Rights Under GDPR (EU/EEA Users)
- Right to access
- Right to correction
- Right to deletion (“right to be forgotten”)
- Right to portability
- Right to restrict processing
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority
9.3 Rights Under CCPA/CPRA (California)
- Right to know what personal information we collect
- Right to request deletion
- Right to opt out of data sharing
- Right to non-discrimination
10. How to Exercise Your Rights
To request access, correction, deletion or any other rights, contact us at hello@playawheels.com.
You may be asked to confirm your identity for security reasons.
11. Children’s Privacy
Our services are not directed to children under 18. We do not knowingly collect children’s data. If a guardian believes that a child provided data, contact us to request removal.
12. Analytics and Cookies
We use cookies for operational, statistical and marketing purposes. You can manage cookies through your browser or through cookie-consent tools when available.
13. Marketing Communications
You may occasionally receive rental updates via email, SMS or WhatsApp.
14. Third-Party Links
Our website may contain links to external platforms. We are not responsible for the privacy practices of these websites. We recommend reviewing their privacy policies before providing any personal data.
15. Social Media
If you contact us via WhatsApp, Facebook, Instagram or other social platforms, your data is processed under the terms of those platforms.
16. Changes to This Privacy Policy
We may update this Privacy Policy to reflect legal, technical or operational changes. The updated version will always be posted on this page with the new “Last updated” date.
17. Contact Information
If you have questions, concerns or complaints about this Privacy Policy or how we handle your data, please contact:
PlayaWheels.com
Email: hello@playawheels.com
Location: Ave 10 Calle 14 y 14 Bis Plaza Tendenza, Centro, 77710 Playa del Carmen, Q.R.
